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Mattel’s 'Wicked' Dolls Accidentally Send Kids to Porn Site

What You Need to Know About Mattel’s Wicked Doll Debacle
What You Need to Know About Mattel’s Wicked Doll Debacle

Q: What happened with these dolls?

A: Mattel accidentally printed the URL for a porn website on the packaging of its Wicked movie-themed dolls. Oops.


Q: How did this come to light?

A: A South Carolina mom bought a doll for her daughter, who typed the URL into her phone and found… let’s just say, not a land of magical witches.


Q: What’s the lawsuit about?

A: The mom, Holly Ricketson, is suing Mattel for negligence, unjust enrichment, and various other legal buzzwords.


Q: What’s Mattel saying?

A: The company apologized, corrected the packaging, and asked customers to "discard" the boxes. No refunds, though.


Q: How did this mistake happen?

A: Instead of linking to WickedMovie.com, the packaging directed customers to Wicked.com - a very different kind of content provider.


Q: What does the lawsuit demand?

A: More than just refunds. The mom’s legal team wants Mattel held accountable for safeguarding children from harmful content.


Q: Did Mattel comment on the lawsuit?

A: They won’t discuss ongoing litigation but said the dolls are back on shelves with fixed packaging. Crisis averted? Maybe not.


Q: What’s the lawyer’s take?

A: One of the attorneys said it’s about holding corporations responsible for their obligation to protect kids.


Q: Is this affecting Wicked the movie?

A: Unlikely. The film, a retelling of The Wizard of Oz, is raking in millions and probably doesn’t need doll sales to stay successful.


Q: Why is this story grabbing attention?

A: It’s a mix of an innocent product, a massive blunder, and the unexpected. Plus, "Mattel accidentally links to porn" is just headline gold.


Q: Final thoughts?

A: If Mattel’s Wicked dolls teach us anything, it’s this: Always double-check your URLs, especially when marketing to kids.

December 4, 2024

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